Blogs

In 2010, a well-known company received its first major funding, a $1.3 million round led by First Round Capital. In early 2011, it raised another $11 million in a Series A funding round led by Benchmark.  This well-known company is none other than Uber.  And as you read this, Uber...

Even before I left my 9-5 career, I had already secured freelancing clients, all thanks to my strong personal brand on LinkedIn. If you stumbled upon this blog through a Google search, then Hello, I am Jagriti, a banker turned Personal Branding Strategist. Today, 90% of my clientele, which amounts...

Well, you searched for ‘SEO for small businesses’ and we popped up, that’s because even Google knows we can get you covered. Hi, I am your SEO guide Bhavika, who will walk you through the various aspects of SEO. So you might be wondering “Is SEO worth the hype? Does...

“Your brand is what people say about you when you’re not in the room”- Jeff Bezos.  Personal branding is nothing but a conscious and constant promotion of one’s identity.  Simply put, creating a personal brand is deliberately crafting and presenting a consistent and authentic narrative about who you are, what...

“Isn’t branding the same as marketing?” “If not, then what is the difference between branding and marketing?” If I had a dollar for every time someone asked these questions, then well let’s just say, I’d have a lot of dollars. But this blog isn’t about my unsuccessful attempt at being...